What do the clients say?

Jennifer is great. She patiently guides clients through the process of understanding their audiences, messages, and online communication needs, and then skillfully translates these insights into the Web design and production process. She knows this business, is creative, works fast and is reasonably priced.
- Dan Danzig
Public Relations
www.danzigpr.com

We really appreciated the time Jennifer took to understand our mission and message. To see the results translated into the design was excellent. She kept the project on track and on budget. She goes above & beyond to ensure the highest quality product.
- Lori Hack
Executive Director, HealthTech

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What do the clients say?

Since 2001 Jennifer Loring has managed our web site with expert professionalism. Under her guidance she oversaw a seamless move from our previous host site and facilitated the reconstruction and re-design of our current site, all with the utmost respect for our budget.

The physical distance between our businesses was never an issue thanks to her excellent customer service skills. Kasala is a fashion forward furniture business with two retail sites and as such we needed someone we could trust with image as well as the details. Jennifer Loring has
provided that.
- Deborah Crump
Director of Marketing, Kasala Furniture

Jennifer responded right away to my email marketing questions. After several emails back and forth with a lot of frustration on my end and patience on her end, I figured it out. She is great - smart, friendly and helpful, a real triple treat.
- Boyer Militaria
Honolulu, Hawaii

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What do the clients say?

The Source Group, Inc. has only praise for Jennifer Loring and the work she does. Not only was she a delight to work with, but her work was exceptional.

Jennifer developed a new website for our company, creating a new design that we took to immediately. We've adopted this new look across all our marketing materials and presentations.

Our new design was so refreshing that we thought it was also time update our company logo to reflect our new, more progressive style. Jennifer was able to assist us with that too, creating a fresh new look that suits our business perfectly.

Jennifer’s responsiveness and turnaround time was great. She kept the project moving forward on schedule and on budget. The Source Group highly recommends Jennifer. She is a true professional.

Kristen Mitchell
Sales Manager, The Source Group, Inc.

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Blue Shield of California, 2005 - 2007

Our User Experience team redesigned several portal sites and online applications as well as Blue Shield's home page based on extensive usability testing and research.

In 2006 with new branding in place, we redesigned the home page to better serve members, a critical audience, and provided improved overall organization to the page.

As Blue Shield evolves in the market its home page also continues to evolve. Our initial research and library of findings supports ongoing design efforts.

As a producer and content strategist at Blue Shield, I was involved in almost every project over 2+ years. Below are just a couple of examples - I'd need a whole other page to post them all. (Thumbnails link to larger versions.)

BSC old home page (2005) home page update 2006original CalPERS home (2005)

Library of Congress - WiseGuide, 2003 - 2004
producer: Jennifer Loring
UI/IA design: Kim Nies
design: Chad Renard
programming: Chad Renard, Jaime Ruiz

The Library of Congress wanted a new site that would provide a very user-friendly presentation of content culled from their enormous stores of digital assets.

Essentially, the WiseGuide is an online, monthly magazine full of fun facts and history. In addition to producing the project, I also researched, wrote and edited content.

It launched in 2003. See it live at www.loc.gov/wiseguide

WiseGuide home (Nov.03)... showing rollover treatment

Library of Congress - America's Library, 2000 - 2004
producers: Kathy Turner, Jeff Gosche, Jennifer Loring
content development: Kim Nies, Robin Meyerowitz
UI/IA design: Julie Colhoun
design: Bill Domonkos (lead), Seth Little
programming: Chris Allert, Chris Purvis (leads)

Live since 2001, the America's Library site was a labor of love for executive producer Kathy Turner and a large team at 415 who built a fun, learning site for kids from the hundreds of millions of the Library's assets.
- It was a Communication Arts Site of the Week!

I was fortunate to be part of that team and continued to work with the Library post-415 to support the site - creating new stories and interactive games.

See it live at www.americaslibrary.gov

America's Library home Explore the States page Amazing Americans page

Old Bridge Cellars, 2002 - 2003
producer: Jennifer Loring
UI/IA design: Jennifer Loring
design: Chad Renard, programming: Jaime Ruiz

OBC's original site was extremely outdated and they needed a new site to reflect their passion for Australia's wine and its winemakers.

In addition to producing, I designed the information architecture and user interface (IA/UI). The Old Bridge team maintained the site on their own using Dreamweaver and Photoshop.

The site has since evolved, but our redesign served them well for almost four years.

Before & after pics are below.

original OBC home page OBC home page redesigned

California HealthCare Foundation, 2001-2003
producer: Jennifer Loring
designer: Chad Renard
programming: Jared Kibele, Jaime Ruiz

One of many CHCF projects was a redesign for OneEApp - an online application for enrolling families in healthcare programs. (UI/IA design by Leslie Bamburg)

Other projects included an online publication - iHealthBeat - a site reporting the impact of technology on healthcare. (UI/IA design by Damon Dean & Jennifer Loring)

iHealthBeat launched in 2002 and the new OneEApp application launched in summer 2003.

iHealthBeat home pageOneEApp home pageOneEApp sub page

Levi Strauss & Co., 2000 - 2003
producer: Jennifer Loring
design: Rolf Mortensen, Bill Domonkos, Gabe Wasserman
programming: Andy Cowitt, Carrie Meurer

Back in spring/summer of 2000 we did minor visual updates to the Levi site - minor because at that time we couldn't change any existing functionality.

For the Spring 01 site we revamped the UI/IA to serve three brands - Levi, Dockers and Slates. All three sites had to use the same system, and thus, the same architecture. A challenge indeed, as all three sites had very different marketing (and real estate) needs.

Our UI foundation built in 2001 lasted several years.

Levi.com before we got started our first update in '00 new UI/IA & new visuals

PinPoint Solutions, 2002
producer: Jennifer Loring
design: Bill Domonkos, Ayako Kusumi
programming: PinPoint

PinPoint, a tech-savvy company, needed an updated design for their site. Their original site was the standard, inverted "L" structure in "royal tech blue" with a white content area. It didn't at all reflect their sharp, technical capabilities.

Bill & Ayako worked together to create a rich, clean look, and Ayako built a small Flash animation to give the page some movement, and also to elegantly show samples of code that would help communicate their technical expertise to their target audience.

PinPoint Solutions home PinPoint Solutions sub page

The Source Group, Inc. (SGI), 2004
producer, UI/IA & graphic/logo design: Jennifer Loring
content editing/creation: Jennifer Loring
programming: Carrie Meurer

SGI needed a redesigned site to better represent their company, and also to provide a greater degree of information about their services and past performance case studies.

Their logo also needed updating and they liked the new one so much, they rebranded all their corporate materials with it. SGI maintains the site using Dreamweaver.

Before & after pics below. Site launched in July 2004.
See it live at www.thesourcegroup.net

SGI's original home pageSGI's redesigned home page w/ new logo

Kasala Furniture, 2001 - 2004
producer: Jennifer Loring
design: Shami Rinderspacher
programming: Andy Cowitt

Kasala Furniture, a cool Seattle-based furniture store, wanted to update the look of their site to be more in line with the styles and brands they represent.

Working with the Kasala team, Shami created a clean, modern look and the site organization and programming is very simple for easy maintenance by the Kasala team.

Their new site launched in 2001.
See it live at www.kasala.com.

Kasala home page Kasala sub page

HealthTech, 2003 - 2004
producer, UI/IA and graphic design: Jennifer Loring
content development: Dan Danzig
programming: HealthTech

HealthTech's web site needed improved content organization and a more professional look to better appeal to future Partners and their target audiences.

Working with Dan Danzig PR and HealthTech, we developed a new design better supporting their position as a leader in research and planning tools - finding a cleaner, more modern look and graphic elements that enhance rather than dominate the page.

Before & after pics are below. It's evolved somewhat from the original design. The new site launched summer 2004.

original HT home page new design