-- qualifications
• 14+ years’ experience in online design and development
• Excellent project sourcing, scheduling, and budget management skills
• Expert in highly efficient online design process
• Outstanding writing, editing and communication skills
• Talented, published photographer

-- experience
LoringCo
User Experience Consultant, Writer/Editor, Photographer | 10/03 - Present
Partner with clients to provide UE consulting, site evaluations and redesign recommendations, UI/IA design, content strategy, and writing & editing

— Clients include the Library of Congress, California HealthCare Foundation, Sony PlayStation, Adaptive Path, Bolt|Peters, Xinify Technologies, Blue Shield of California, and Sprout Designs

• Freelance photographer for Video Home Tours (VHT) and Alameda Publishing Group
— sample photos:
• VHT real estate photographs
• Alameda and Oakland Magazine photos
• Alameda Magazine featured photo

• Volunteer photographer of wildlife and volunteers for The High Desert Museum in Bend, Oregon and the San Francisco Food Bank, covering media events, volunteer efforts, and pantry distributions
— sample SFFB photos
— sample Museum Photos

experience, continued >

-- experience, continued

Blue Shield of California, User Experience
Content Strategist | 06/06 - 07/07
Managing editor for blueshieldca.com, making the unintelligible (health insurance) understandable for members, prospective members, brokers and providers
• Ensured content is usable, appropriate, and supports the Blue Shield brand
• Created comprehensive style guides as well as email/online marketing guidelines
• Improved SEO by reworking metadata and content throughout the site
• Wrote wireframe copy decks for developers
• Guided usability testing of terms and nomenclature to inform language and tone
• Worked with Teamsite developers to revamp workflow and streamline templates
• Consulted on process to help further streamline production methods

Lead Producer | 04/05 - 05/06
• Created efficient, scalable and repeatable processes for online production and overall BSC project management from requirements to launch
• Introduced hours tracking and reporting methods to provide visibility into team utilization and project tracking
• Drove department evolution to portal teams to help streamline production, reduce development timelines, and enhance understanding of each portal & its audience
• Managed multiple, concurrent, user-centered design projects involving numerous teams across the organization
• Trained new project and program managers to support growing department

-- experience, continued

415, Inc.
Executive Producer | 9/99 - 10/03
• Directed projects for a wide range of clients, such as the Library of Congress, Stanford University, Sony Computer Entertainment of America, Levi Strauss & Co., and the California HealthCare Foundation with budgets ranging from $50k to $500k
• Delivered projects on schedule, earning average profit margins of 30%
• Introduced budget accounting and reporting methods as well as new scheduling practices to improve staff utilization and increase project profitability
• Owned and managed all aspects of project — account management and development, scoping, scheduling, reporting, profitability, team management and vendor responsibilities
• Provided business development support, creating and editing project proposals and budgets for existing and potential clients
• Created UI/IA specifications & schematics, wrote & edited content, edited tech documentation, provided HTML integration and graphics production, redesigned and authored quarterly newsletter and trained new personnel

CNET
Senior Producer | 6/99 - 9/99
• Managed Web Services team of programmers and designers created by the acquisition of Sumo, Inc. (acquired May 1999)
• Converted of Sumo Inc.'s content to CNET format, documented site architecture and expanded site content

-- experience, continued

Electronic Arts - EA.com
Online Producer, Online Division | 10/95 – 6/99
• Produced and managed design, content & maintenance for 18-20 product- and brand-based websites for EA SPORTS, EA Studios, Corporate, and the Affiliated Label (AL) Division
• Developed new scheduling and development methods to streamline production, saving time and cost across departments
• Established communication between development teams and clients on multiple, concurrent projects, improving production processes and reducing scheduling conflicts
• Created first ever "EA @ E3" event coverage, writing stories, shooting photos and covering show events for posting on EA's intranet and EA.com
• Authored site architectures, site content, creative briefs, and email newsletters
• Lobbied Larry Probst and successfully secured free tampons for female employees when the new Redwood Shores campus was built

Spectrum HoloByte/MicroProse
Marketing/PR Coordinator | 1993 - 1995
• Created initial corporate web presence, authoring HTML prototypes and presentations to executives
• Managed participation in trade shows, print ads, press functions and focus groups
• Assisted production of collateral, retail promotion materials, product packaging and PR efforts
• Coordinated communication with vendors, press, ESRB and ALs
• Taught Gilman Louie how to rollerblade with an effective, confident stopping maneuver

-- education
SFSU Multimedia Studies Online Extended Learning – Principles of Design
San Francisco State University
Skyline College - Photography
De Anza College

-- software/technologies
Microsoft Office, Project, Outlook, Photoshop, Illustrator, ACDSee Pro, PageMaker, Acrobat, Dreamweaver, Fireworks, HTML, Visio, TopDown, WebTrends, FTP, FileMaker Pro, eRoom, Merant Tracker, Teamsite, and standard web browsers and applications

-- interests
Photography, blogging, reading, grammar, crosswords, road trips, music, sports, & lively conversation

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