user-centered design

sharecipe.com | packet fusion | blue shield of california | library of congress

It's tough to distill a portfolio of work spanning over 16 years into a few samples, but these represent a wide range of projects and industries.

I've been lucky to work with some of the best people in the business and still do.

It's always a pleasure to help make something better or sometimes, maybe even amazing.

user-centered design

sharecipe.com | packet fusion | blue shield of california | library of congress

Sharecipe.com is a fun, free social networking platform all about sharing recipes, cooking tips and a love of food with family and friends.

I worked with sharecipe and concrete-creative to finalize the site architecture and functionality.

As the site progressed, I wrote and edited content and provided reviews & recommendations for future enhancements.

The biggest challenge on this project was staying focused on the work and not getting distracted by delicious recipes.

user-centered design

sharecipe.com | packet fusion | blue shield of california | library of congress

Packet Fusion was a redesign project with Sprout Designs. PF is a telephony company working with enterprise companies to implement VOIP, LAN applications, wireless technology, switching, routing and advanced communication networks.

Their old site was dated and needed a total overhaul. Starting with a content inventory, we documented all existing and new content, then I redesigned the architecture and created wireframes for each page of the site. With a new architecture finalized, I wrote & edited the site content.

user-centered design

sharecipe.com | packet fusion | blue shield of california | library of congress

As a producer and content strategist at Blue Shield I was involved in almost every project over 2+ years.

Our user experience team redesigned several websites and online applications as well as Blue Shield's home page based on extensive usability testing and research.

Blue Shield's online applications continue to evolve and our research and library of findings support ongoing design efforts.

user-centered design

sharecipe.com | packet fusion | blue shield of california | library of congress

The Library of Congress projects are among my favorites. Oh sure, I definitely have favorites. While at 415, Inc, I was a producer and account manager for the Library, working directly with their Public Affairs office.

Launched in 2001, America's Story is a fun, learning site for kids built from the Library's incredible treasure trove of assets. Kids of all ages love it and it's still very popular.

Live in its original design from 2003-2009, The WiseGuide is a monthly 'magazine' full of fun facts and history. I produced the project and also researched, wrote and edited content.