Freelance Creative Agent | 10/03 - Present
UCD consultant partnering with clients on various projects providing UE/UCD evaluations, UI/IA design,
content strategy & development and photography
— Clients include the Library of Congress, Adaptive Path, Bolt|Peters, EzRez Software, Feeva Technology, Blue Shield of California, San Francisco's South of Market Health Center and Sprout Designs

Freelance Photographer - see my Photography section for more
— Architecture & Real Estate — clients include Sotheby's, Frank Howard Allen, In The Mix Interior Design and Miller Studio
— Kay Ryan, poet laureate portrait for the Library of Congress
— Alameda and Oakland Magazines
— Alameda Magazine Featured Photo

Volunteer Photographer
Photographing wildlife and volunteers for The High Desert Museum in Central Oregon; covering media events, volunteer efforts and pantry distributions for the San Francisco Food Bank; capturing beautiful fuzzy faces of adoptable pets for the San Francisco SPCA
— sample SFFB photos
— sample Museum photos
— sample SF SPCA photos

more experience >

Blue Shield of California, User Experience
Content Strategist | 06/06 - 07/07
Managing editor for Webby-nominated blueshieldca.com, improving content quality and usability for members, prospective members, brokers and providers
• Simplified content to be clear, appropriate and support the Blue Shield brand
• Created a comprehensive online style guide as well as email/online marketing guidelines
• Improved SEO by reworking content and metadata throughout the site
• Wrote detailed wireframe copy decks and content inventories for developers
• Guided usability testing of terms and nomenclature to inform language and tone
• Worked with Teamsite developers to revamp workflow and streamline templates
• Consulted on process to help further streamline production methods

Lead Producer | 04/05 - 05/06
Created efficient production processes and helped establish a UCD practice, working with every group involved in online content or applications
• Introduced project planning, scheduling, hours-tracking and reporting methods to establish UCD production processes across multiple departments and visibility into overall workload, team utilization and project lifecycle, resulting in department growth and improved product quality & usability
• Drove department evolution to portal teams to help streamline production, reduce development timelines and enhance understanding of each portal & its unique audience
• Managed multiple, concurrent, user-centered design projects involving numerous teams across the organization
• Trained new project and program managers

< recent experience

415, Inc.
Executive Producer | 9/99 - 10/03
Served as account manager to clients and helped develop new business while leading design & development teams on numerous projects
• Directed projects for a wide range of clients such as the Library of Congress, Stanford University and Levi Strauss & Co. with budgets ranging from $50k to $500k
• Delivered projects consistently on schedule, earning average profit margins of 25% and created new scheduling practices to improve staff utilization and increase project profitability
• Owned and managed all aspects of project — account management and development, scoping, planning, scheduling, reporting, profitability, team and vendor management
• Provided business development support, creating and editing project proposals and budgets for existing and potential clients
• Created UI/IA specs & schematics, wrote/edited content and tech documentation, provided HTML integration and graphics production, redesigned and authored newsletter, trained new personnel

CNET
Senior Producer | 6/99 - 9/99
• Managed Web Services team of programmers and designers created by the acquisition of Sumo, Inc. (acquired May 1999)
• Converted of Sumo Inc.'s content to CNET format, documented site architecture and expanded site content

< recent experience

Electronic Arts - EA.com
Online Producer, Online Division | 10/95 – 6/99
Led online design & production teams and partnered with marketing, PR, and sales groups to efficiently plan and maintain EA web properties
• Produced and managed 18-20 product- and brand-based websites for EA SPORTS, EA Studios, Corporate and the Affiliated Label (AL) divisions
• Developed new scheduling, communication and production methods to improve processes and reduce scheduling conflicts, saving time and cost across multiple departments
• Created "EA @ E3" event coverage, writing stories, shooting photos and covering show events for EA.com and intranet
• Authored site architectures, content, creative briefs, and email newsletters
• Lobbied CEO Larry Probst and successfully secured free tampons for female employees in the new Redwood Shores campus (which I'm told are still enjoyed to this day)

Spectrum HoloByte/MicroProse
Marketing/PR Coordinator | 1993 - 1995
Assisted with participation in trade shows, print ads, press functions, focus groups, production of collateral, retail promotion materials, product packaging and PR efforts
• Created initial corporate web presence, authoring HTML prototypes and presentations to executives
• Coordinated communication with vendors, press, ESRB and Affiliated Labels
• Taught Gilman Louie how to rollerblade with an effective, confident stopping maneuver

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