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| Freelance
Creative Agent
| 10/03 - Present
UCD consultant partnering with clients on various projects providing
UE/UCD evaluations, UI/IA design,
content strategy & development and photography
— Clients include the Library of Congress,
Adaptive Path, Bolt|Peters, EzRez Software, Feeva Technology,
Blue Shield of California, San Francisco's South of Market Health
Center and Sprout Designs
Freelance Photographer
- see my Photography section for
more
— Architecture
& Real Estate — clients include Sotheby's, Frank
Howard Allen, In The Mix Interior Design and Miller Studio
— Kay
Ryan, poet laureate portrait for the Library of Congress
— Alameda
and Oakland Magazines
— Alameda
Magazine Featured Photo
Volunteer Photographer
Photographing wildlife and volunteers for The High Desert Museum
in Central Oregon; covering media events, volunteer efforts and
pantry distributions for the San Francisco Food Bank; capturing
beautiful fuzzy faces of adoptable pets for the San Francisco
SPCA
— sample
SFFB photos
— sample
Museum photos
— sample
SF SPCA photos |
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Blue
Shield of California, User Experience
Content Strategist | 06/06 - 07/07
Managing editor for Webby-nominated blueshieldca.com, improving
content quality and usability for members, prospective members,
brokers and providers
• Simplified content to be clear, appropriate and support
the Blue Shield brand
• Created a comprehensive online style guide as well as
email/online marketing guidelines
• Improved SEO by reworking content and metadata throughout
the site
• Wrote detailed wireframe copy decks and content inventories
for developers
• Guided usability testing of terms and nomenclature to
inform language and tone
• Worked with Teamsite developers to revamp workflow and
streamline templates
• Consulted on process to help further streamline production
methods
Lead Producer | 04/05 - 05/06
Created efficient production processes and helped establish a
UCD practice, working with every group involved in online content
or applications
• Introduced project planning, scheduling, hours-tracking
and reporting methods to establish UCD production processes across
multiple departments and visibility into overall workload, team
utilization and project lifecycle, resulting in department growth
and improved product quality & usability
• Drove department evolution to portal teams to help streamline
production, reduce development timelines and enhance understanding
of each portal & its unique audience
• Managed multiple, concurrent, user-centered design projects
involving numerous teams across the organization
• Trained new project and program managers |
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recent experience |
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| 415,
Inc.
Executive Producer | 9/99 - 10/03
Served as account manager to clients and helped develop new business
while leading design & development teams on numerous projects
• Directed projects for a wide range of clients such as
the Library of Congress, Stanford University and Levi Strauss
& Co. with budgets ranging from $50k to $500k
• Delivered projects consistently on schedule, earning average
profit margins of 25% and created new scheduling practices to
improve staff utilization and increase project profitability
• Owned and managed all aspects of project — account
management and development, scoping, planning, scheduling, reporting,
profitability, team and vendor management
• Provided business development support, creating and editing
project proposals and budgets for existing and potential clients
• Created UI/IA specs & schematics, wrote/edited content
and tech documentation, provided HTML integration and graphics
production, redesigned and authored newsletter, trained new personnel
CNET
Senior Producer | 6/99 - 9/99
• Managed Web Services team of programmers and designers
created by the acquisition of Sumo, Inc. (acquired May 1999)
• Converted of Sumo Inc.'s content to CNET format, documented
site architecture and expanded site content |
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recent experience |
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| Electronic
Arts - EA.com
Online Producer, Online Division
| 10/95 – 6/99
Led online design & production teams and partnered with marketing,
PR, and sales groups to efficiently plan and maintain EA web properties
• Produced and managed 18-20 product- and brand-based
websites for EA SPORTS, EA Studios, Corporate and the Affiliated
Label (AL) divisions
• Developed new scheduling, communication and production
methods to improve processes and reduce scheduling conflicts,
saving time and cost across multiple departments
• Created "EA @ E3" event coverage, writing stories,
shooting photos and covering show events for EA.com and intranet
• Authored site architectures, content, creative briefs,
and email newsletters
• Lobbied CEO Larry Probst and successfully secured free
tampons for female employees in the new Redwood Shores campus
(which I'm told are still enjoyed to this day)
Spectrum
HoloByte/MicroProse
Marketing/PR Coordinator | 1993 - 1995
Assisted with participation in trade shows, print ads,
press functions, focus groups, production of collateral, retail
promotion materials, product packaging and PR efforts
• Created initial corporate web presence, authoring
HTML prototypes and presentations to executives
• Coordinated communication with vendors, press, ESRB and
Affiliated Labels
• Taught Gilman Louie how to rollerblade with an effective,
confident stopping maneuver |
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recent experience |
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