| Basic website content covers everything
from navigation labels to marketing copy, taglines and captions,
stories or articles, or downloadable PDFs or white papers.
I've edited websites for Stanford, written stories for Library
of Congress sites and helped create lots of content for gobs of
websites and online demos. I've also created comprehensive style
guides to help maintain consistent tone and proper terminology.
While it's true that no one reads online (they scan), the content
needs to be as clear and as concise as possible for your indended
audience so they can quickly assess if it's what they need. |
